Managing Leads

Managing LeadsAnytime you have a business you need customers. They are your life blood and how you keep things staying afloat financially. You need to fully understand your target audience. Learn things about them, and what means of marketing will create those connections with them and attract them to you specifically.

How can you save money with marketing and still have it be effective and worthwhile for your business? The first way to attract new customers is to use social media sites such as Facebook and Twitter to connect with people and to get them interested in what you are trying to sell. I know I for one am on Facebook a decent amount, and when places I like say they advertise on Facebook or even have coupons I tend to check out their page. This is a very inexpensive and global way to get your name out there to a lot of potential new customers. A second fun way to attract new customers is to run a sale with a daily deal site. Tons and tons of people like deals and coupons, this is a great way to get a new face on board with your company. There are many daily deal sites out there so team up with one such as Groupon or Living Social and see that happens. A third fun way to attract new customers is to hold a contest on your site. People like competition. See how popular Doritos was after they had the contest to make your own Superbowl commercial and then they aired the top two? A fourth fun way to attract new customers is to utilize Pinterest. This is the same concept as Facebook. it is a popular site that a lot of people are on each and every day.

As great and expensive as the internet is for marketing a business, there is another way that can be beneficial as well and that is attending trade shows. This is great because trade shows typically draw a large crowd so there’s a bunch of potential leads. Not only are there a bunch of leads, but you get to meet with them face to face. Often in the world of technology we live in we overlook how valuable a face to face meet is. People get to know the person behind the business and that can be instrumental in gaining their trust and loyalty. So what is a good way to keep track of all the leads you can get at a trade show? A great option is lead capture software. You can use a digital kiosk at your booth that captures all the information people need. Not only is it user friendly, but it also helps to organize everything for your use as the business owner later when it comes to following up with the leads you met. You can quickly send emails and updates to these leads without having to sort through paperwork and trying to read handwriting that might be illegible. The system sends reminders to those individuals who have provided you with their information so your company is on their minds. It is a great solution for managing leads and turning them into customers to help your business succeed.

Setting Up a New Office

new_officeIf you are getting ready to set up your new office, you probably have a lot of questions. After all, you want to have an office space that is going to be attractive to your customers. This is something that needs to be done both inside and out.

Before you begin working on the inside of your business, check into landscape lighting for your business. This is something that is going to benefit you when you are working those long hours and leaving to go home late at night. It is also something that people who are passing by are going to notice. It won’t be long before they are remembering your name.

Of course, you don’t want to work on your own landscape lighting. This is something that many people are going to notice. You need to know for certain that the job is done right. Outdoor lighting perspectives is a nationwide franchise of outdoor lighting professionals. They have services for holidays, commercial buildings, home lighting and landscape lighting.

Now, it’s time to think about the inside of your business. If you know how to decorate, you may consider doing the work yourself. Keep in mind that your office is going to say a lot about your business. This is why you want to make sure that everything is perfect.

Find a nice painting to go on the wall. Usually, a landscape scene is always a great idea. You will also want to decorate the tables in your office with a bouquet of flowers or something refreshing. Speaking of flowers, you may want to treat yourself to some scented oils. This way, your customers are going to love coming to your office because it is going to look and smell great.

If you have customers who will be waiting for you, it will benefit you to have a place for them to sit. You don’t want a hard metal chair for them to sit on. Instead, invest in a comfortable couch. Once again, this is an investment in your business and it is something that will pay for itself over the years.

If you don’t think that you can do your office decorating on your own, don’t hesitate to hire someone to do it for you. You want something that is going to look like it cost a fortune, even though you couldn’t afford to spend that much.

You never know what is going to bring back your customers. Maybe it will be the smell in your office, maybe it will be the warm feeling that they got when you greeted them with a smile. Either way, you can be successful in the business world if you have the right office.

Common Outsourced Items in Business

Common Outsourced Items in BusinessBusiness owners should always be aware of ways that they can save money by either doing the work themselves or by paying someone to do it for your business. Here are the 5 most common outsourced items in businesses:

  1. Accounting and Taxes

In an effort to keep track of the financial side of any business it is a smart decision to outsource this area to companies that have experience and training. Having an accountant t is able to keep track of expenses, profits and payroll can help ensure that those things are done accurately without risks of doing something illegally or losing money. When it is time to file taxes the accountant will have all the information to know the best way to benefit the business when filed.


  1. Web Programmers and Designers

It is important in these modern times that a business has a website page that is going to invite potential customers to the business. The website needs to look appealing, easy access and to be informative. Having a functioning website can improve business tremendously and also increase the reputation of the business. An online presence is a must.


  1. Security and Surveillance

Depending upon what type of business having a security or surveillance team is important to prevent possible theft and vandalism. Theft and vandalism can take place from within a business and from the outside. It is important to have security in place to protect those who work for the business and to also protect the business from employee theft. Having a strong security and surveillance system will deter criminal behavior just by their presence alone and if something is to happen those responsible will be able to be found by the security system.


4) Inbound and Outbound Call Centers

Depending on the type of business being able to outsource inbound and outbound calling is growing in popularity. It doesn’t mean necessarily that the call center is going to be outsourced out of country. But there are options to have call centers for inbound calls like taking incoming calls for information, appointments and support for businesses. Outbound calls such as sales and telemarketing.


5) Janitorial and Maintenance Services

Janitorial services that an outside company can have is the routine cleaning of the business areas and for cleaning such as windows, carpets, stripping, polishing, and cleaning walls when needed. Using an external company for the janitorial needs will ensure that the level of cleaning will be high freeing the business to focus on their business needs. Click on for services available. Some maintenance services that are needed for businesses include someone to take care of the repairs and fixes of the business, and also for the lawn and street maintenance.

Providing Network Solutions for Your Growing Company

Providing Network Solutions for Your Growing CompanyBrocade Equipment-the Way to Go

Businesses are overjoyed with the use of Brocade equipment. Business systems run so much smoother when using Brocade equipment. With this networking solution, businesses would have no fear of a lot of downtime, loss of valuable data, or other major, technical issues. As a matter of fact, many businesses would say, that when they used Brocade equipment, they hardly have any issues concerning hardware, software, or network malfunctioning, which saves so much time and headache with IT and business agility concerns. Using this in business will preserve so much time, data, and money, so they can operate more efficiently in fulfilling its mission.

Brocade’s track record speaks for itself. For about 20 years now, Brocade has proven to have the upmost transition with leading organizations of the world, to virtualized systems where data and applications reside anywhere. They have respectively earned the term of an industry leader that provides network solutions with reliability and high-performance.

Today, Brocade is meeting new demands of today’s society. In order for businesses to keep that competitive cutting edge, they must have grandiose systems built for virtualization, cloud computing, network convergence, security, and consolidation. They must also have continual networking, and the ability to transform into new technologies, while still working with the existing infrastructure. And like the saying goes, “the show must go on”, which means businesses must continue non-stop in its operations.

Brocade is meeting all of these crucial, business needs by using their expertise, new technology, and innovation in effective data center management. These qualities along with partnering with the best IT companies of the world, works well in the world of virtualization.

They have a variety of equipment that can service just about any technical need related to businesses. Their routers, storage, Ethernet, switches, network solutions, etc. will tremendously help with any relatable issue, and they will also ensure businesses will continue to meet critical objectives with simplicity. This is all done as Brocade also provide high security for business systems.

Brocade equipment is the way to go. Big companies and even the world’s largest organizations will vouch for them being the most superior in the industry. The organizations have used Brocade equipment for about 20 years, and Brocade have even mastered more so in data center management, storage, cloud computing, and such issues to meet the demands of today’s society. Companies also have the reassurance that their investments are protected when transitioning to new technologies, while still working with the present infrastructure.

Designing a Business Card

Designing a Business CardBusiness cards enable other people to know about your business. Once you give someone your card, he will keep remembering about the services you promise to offer even without having to speak to you directly. The people you share these cards with may not get in touch with you immediately. However, at some point in the future some will call and inquire about your business. Having such cards at hand can help spread word about your product or service. You should therefore put a lot of effort on the overall design. Below are some golden tips on designing a business card:

Have a goal in mind

Before you even set out to look printing companies, determine the goal your card will serve. It could be that you want to make yourself known, promote your business or both. Another aim could be that of wanting to stand out from the competition. Whatever your goal, it is good to define it then work your way up from there. You stand a better chance of knowing what information to include and get an idea on how the card will look like.

Have important information on the card

The excitement of printing business cards may carry you away to the extent of forgetting to include important information. Basically, a business card should have your name, contact details, business name and address. It is also advisable to include your business logo as it gives potential clients an image of what to expect. Email address, telephone or cell phone number and web details are equally important. Do not leave them out.

Make your card unique

You do not have to use extensive graphics or print the card on expensive paper. Instead, focus on making your card look unique. This is what will make people remember to look at your card days after they have received it. Choose an interesting and catchy design. Seek help from professional printing companies Pittsburgh personnel. Brainstorm on possible designs before settling for one you like.

Maintain the right size

If your card cannot fit in someone’s wallet or cardholder then it is too big. Keep in mind the size of such cardholders when designing your card. Otherwise, the people will misplace, lose or trash your card altogether.

Pay attention to paper quality

Even if you have opted for low priced paper, go for quality. Prospects will judge your business by the quality of paper your card is printed on. Whether you are into textured, perforated edges or glossy paper, ensure that the card looks presentable and sells your business effectively.

Always bear in mind that your business card reflects who you are. In essence, you are advertising the business you do and who you are to it. Use these tips and watch as your business fortunes start changing.

How A New Phone System Can Help Streamline Your Business

How A New Phone System Can Help Streamline Your BusinessEntrepreneurship is rising. There are many single entrepreneurs that suddenly find an need for a business phone service. As a small business grows, communicating with partners, employees, and customers becomes more important. Shopping for phone service for a business is not an easy task, there are many services available for any size business

Every entrepreneur calls people. That is how to build a business. The right communication system could increase sales and customer satisfaction. Imagine a smooth interaction with your customers and partners.

Choosing the Right Business Phone Service

If your phone is your connection to your business customers and partners, it better operate right and be adaptable to your usage. Your phone service is your business. You don’t have time for connectivity problems.

The technology for exceptional business phone service is advancing at a pace that will keep up with your business growth and as your needs change. Newer VoIP technology is designed to meet many business needs. It has the ability to keep you up to date on the current data and communication phone services available. VoIP wireless communication for business puts you in control of your communication needs.

Communication with partners, customers does not always happen behind a desk. Entrepreneurs are always on the move, their communication needs to move with them. Today’s growing business professionals demand portability with their communication.

A good service will train you and your staff the ins and outs of how the system works. They will show you what services to use and how to best utilize them. Everyone who uses business phone systems should know how to use them. The company you choose for your business should provide excellent training and support for the system you will be using to communicate.

The most important feature of business systems in Utah is reliability is very important. No matter how large or small of a business communication system you have, it must be reliable service. Asking other businesses that are similar to your size and budget ability will usually lead you to some excellent offers. Shopping around for business phone systems does not have to be difficult, once you know what to look for.

Contacting a professional business communication system will insure you have the right tools to grow your business customer and partner satisfaction. Business is easy when communication flows freely.


Using Backup Servers for Backing up Your Business

Increasingly businesses are investing large amounts in their websites to reach new and existing customers at a low cost and increase revenues. As a result, the website is critical to their business, and contains a large amount of vital and valuable business information. This information is constantly updated automatically, as visitors including customers surf the different pages of the website, and perform different activities. This information is usually stored in databases whose configuration varies depending on the kind and amount of data being stored. The databases are stored in the web server hosting the website.

Using Backup Servers for Backing up Your BusinessHowever, the web server can fail anytime due to a variety of reasons such as hard disk failure, Distributed denial of services (DDOS) attack, viruses, Trojans, malware, equipment failure, natural calamities like earthquakes, floods or fire. In such cases, the critical business data on the server is inaccessible for some time or can be lost completely. This can adversely affect the business, as customer information is missing, and the customer cannot place orders resulting in lost sales. To overcome this problem, it is advisable for every business to purchase or lease a white label backup server to reduce the website downtime to the minimum.

The backup servers white label will be connected to the main server hosting the website in such a way that a backup of the data from the main server is periodically taken in the backup servers. Depending on how critical the information is, the frequency of the backup varies. For very critical applications like internet banking or payment processors, the backup frequency will be very high, to ensure that no data is lost. The backup server should be located at a distance from the main sewer, so that a natural calamity does not affect the backup server simultaneously. Using a white label backup sewer, allows the business to rent any free space available on the backup server to other websites for backups.

When to Find a Professional Printing Company

Although many Pittsburgh computer users have printers in their own homes, there are some situations when it is better to hire a professional printing company versus trying to print everything at your house. Although there is certainly nothing wrong with using your own printer for a lot of household printing tasks, you should consider hiring a professional for assistance in cases like the ones listed below.

When to Find a Professional Printing CompanyDo You Need Professional-Looking Results?

Even though you might be able to print out really nice things on your at-home printer, there is a good chance that you will have a difficult time achieving professional-looking results on certain things. If you are going to be needing your printed materials for business-related purposes or a special event, you might find that you can get better results by opting for assistance from a professional printing company.

Do You Need Special Equipment?

There are some things that even the best at-home equipment cannot do, so there is a good chance that you will need professional assistance if you are going to be handling a pretty big printing job. For example, professional printing companies have large-scale printers that are perfect for making things like banners and large signs, and you would have a really difficult time trying to print such things at home.

It is possible to purchase specialty equipment for your home, but it’s probably not a good idea if you won’t be using the equipment often or if you don’t know how to use it at all. Instead, consider hiring a professional printing company for jobs that require special equipment; then, you don’t have to worry about purchasing anything, and you can leave the big jobs to the professionals.

Are You Going to Be Printing in Bulk?

Although using the printer at your own house is a good idea if you are only going to be printing out two or three things, the same is not always true if you will be needing printed materials in bulk. Ink cartridges and paper can get costly, and using your printer for excessive printing can put a strain on it, particularly if you have a basic household model. Therefore, you might find that it is a better option to do all of your bulk printing at a professional printing shop.

In fact, many people are shocked to find that they can save a lot of money by hiring a professional to print out their bulk items for them, and you also don’t have to worry about having to replace your equipment due to excess use. It’s also always a good idea to let a professional handle a big job so that you can take care of other important things in the meantime.

Medical Office: 5 Fun Things to Put In Your Front Office

Medical Office 5 Fun Things to Put In Your Front Office picHow do your patients pass their time when they are in the waiting room of your medical office?  Whether you are a dentist or a doctor, these are five fun things to put in your front office to entertain your patients.



A small inexpensive desktop computer is a fun and exciting item that can be placed in your front office for your patients to use. If you already have Wi-Fi in your office, access to the internet should be easy. Patients can check their email, do some shopping or just surf the internet while waiting for their appointment. You can even control what the computer is used for by displaying a PowerPoint presentation about dental care or symptoms of high blood pressure.



Everyone enjoys watching television. Turn the station to a news channel and your patients will not mind the wait. Or put on an interesting science-related channel. A flat screen television can be mounted on the wall in a good viewing location. The receptionist can adjust the sound and channel by controlling the remote from the front desk.



A microscope can be placed in your front office for patients. A microscope can be not only entertaining but educational. Your patients can view human tissue, animal tissue or anything you decide would be appropriate for your office. Microscopes can be purchased at ( along with slides to view fun and exciting things. This unique idea is sure to impress your clients.



Small, easy puzzles can be set out on the tables in the waiting room for patients to try to solve while they are waiting for the doctor or dentist. The puzzles can range from an elementary skill level to advanced skill level. Puzzles can also be an ice breaker among the patients when everyone chips in to help.



A chalkboard is the perfect way for patients to write down their inspirational or humorous thoughts for all the patients to see. It will be fun for them to see their advice and thought-provoking comments displayed on the chalkboard. The front office receptionist can erase all comments at the end of each day so that you can start fresh each morning.


These are five fun and interesting things that can occupy your patients while they are waiting to see you. They are great for people of all ages. Children, students, and curious adults will enjoy having something unique or fun to do so much, they won’t even notice a little extra waiting.

Online Marketing A Must For Small Business

Online Marketing A Must For Small BusinessBy now most local entrepreneurs know that a business must embrace the internet to be successful. Long gone are the days of thick phone books and the Rolodex. As a society, we have moved onto the internet as our source of information. Internet is everywhere we go. It’s on our computers at home, in some of our televisions, some of our cars, and most of our phones. To maximize exposure the small business must capitalize on being well exposed on the internet.

Search engine optimization, or SEO, is a primary way to get noticed online. By setting up your website to be search engine friendly, you set up your business for maximum views and create the walk in traffic you need. But how? It is a daunting task to grasp the algorithms set forth by the popular search engines that are ever changing. At Orangesoda, a popular local business internet marketing firm, they work with many local businesses to achieve maximum exposure on search engines.

Small to medium business owners certainly do not have time to dedicate toward the optimization of their websites to rank favorably with search engines. This work can take quite a few hours per week and is an ongoing task. SEO never stops as it is always changing! It is no longer enough to set up a website and register it with search engines. The competition is fierce, and search engines want to make the most pleasurable experience for their web viewers. So only the best fitting sites will rank highly on the most popular sites.

Another facet of internet marketing is social media. Websites like Facebook, Twitter, Tumblr, Instagram and others are essential for a business’ survival in today’s environment. Without these tools, a business would not be able to communicate as effectively with their customers. Whether you own a restaurant and want to let folks know your specials, or a thrift store and want to show off some new inventory, social media is the best, most effective way to get your word out!

Orangesoda makes it easy to build an effective Facebook page so that your visitors will be enticed to stay on your page longer, and follow your activity through the all important “Like”. Businesses who garner a large following on any effective social media site instantly see the fruits of their labor with each status update they post. However, social media also goes a long way toward supporting your main site, in the eyes of search engines.

In conclusion, small businesses who choose to take advantage of the internet succeed. Will you choose to work the internet, or let the internet work for you?