Internet Marketing Services Every Marketer Can Use

globe, group of the people and notebook on white backgroundWith the way business is always changing, you are leaving money on the table of you do not take your business online. There are many issues that need to be addressed and many questions that need to be answered when it comes to building your business on the internet. So, how do you know if you meet the qualifications to call yourself an internet marketer?

Regardless of if you are trying to sell a product or service on the internet, you are an internet marketer. With this position and title there comes a need for internet marketing services that every marketer can use. Using these services will increase your chances of getting more web traffic and making more money from the efforts of your website.

In order to get traffic to your site there are things that the search engines look for. The more of these important qualifications you have, the higher they search engine will push your website to the top of the search results. So, what do you do to get your web ranks higher? The answers can be simple and there is help available from companies who want to see you reach a level of success.

When you want your website to rank high in search engines there are things that must be done to increase your search engine ranks. This includes things like, keyword research, article marketing, on and off page search engine optimization and much more.

Is it any wonder with all of this work that internet marketers are always hiring people to help keep their websites on the top of the search engine? Building a website and keeping that website updated takes time and hard work.

Not every site on the world wide web is going to make millions of dollars and get so much web traffic that the web hosting company will call you and tell you to increase your bandwidth. If one of these things is out of line, your traffic will suffer.

There are many internet marketing services that are willing to help keep your website at the top of the ranks. If you are not sure what needs to be done on your site, it is best to have a company who knows about SEO take a look at it and give you suggestions.

Most often these companies are able to give you suggestions that will increase your web ranking and offer an affordable solution to give your website the push that it needs. Since you have invested time and money into your site, you owe it to yourself to make sure that the site you own has everything it needs to become a top ranking success. Using SEO will do that and more.

Improving Local Online Marketing

Improving Local Online MarketingOnline marketing can help land clients for businesses from all around the globe. It can also help businesses land customers from right around the corner as well. The first understanding of options comes from the fact that a business is connecting through the World Wide Web. The second method of landing clients from around the corner through online marketing is a little less obvious, requiring more creativity. Landing customers from around the corner using the internet usually requires interplay between the storefront and cyberspace. This interplay tends to take three major forms.

The first method that interplay of storefront and cyberspace for effective local online marketing is offering special offers through company website or social media outlet. For example, if one was trying to do OrangeSoda local online marketing, then one would advertise at the storefront that one could find a special on orange soda at the company website or social media connection. Then one would post the special offer at the designated site. Only local customers would be able to take advantage of the special because the special offer would only be accessible through the storefront. However, once the local customers are there, other marketing material can be posted to encourage them to keep coming back to the site for other specials coming soon to the store.

A second way to effectively improve local online marketing is to key one’s business into local searches. Ideas of this sort could include posts to the company website or social media connection of upcoming special events at the local store such as a Christmas party. The party would then star orange soda and other products of the company. These posts would then show up in searches of people looking for things to do in their local area. These events serve a local customer base, yet are broadcast farther than regular advertising by the internet.

A third option to use online marketing locally and effectively is through the use of personal contacts connecting to the online community of the company. Local online marketing of this nature would primarily be based around a social media outlet. From this platform, contests and giveaways could be run with an eye towards customers coming from around the corner rather than around the globe.

Each of these three methods uses the World Wide Web to serve a local customer base in addition to a global marketplace. All can easily be used to improve the overall marketing strategy of the company. Each method strengthens the company’s strategy by blending print and digital marketing for the company. This synergy builds on itself to strengthen marketing locally and globally.

How Technology Has Changed TV

smart_tvNow that you can watch what you want when you want it, you might wonder why over-the-top video didn’t take over years ago—and it’s a good question! Unfortunately, it’s not that simple.  According to this infographic, the greatest challenges that OTT companies face are the content rights. Media industry executives claim that 48% of the biggest challenges for OTT companies are obtaining the content rights for multiple screens. “It’s a nightmare for everyone—Cable TV Operators, networks, producers, and anyone-in between.”

OTT-Video-and-Security-Trends-Infographic

Infographic provided to you by Verimatrix.com.

 

How To Successfully Market Your Product

marketingYour dreams are coming true. You have a product that’s been tested and approved to sell, but how do you get the word out to potential buyers?

First Step: Create an Outline

Within the outline have some key topics to focus on:

*Know your budget: if you’re on a tight budget then your focus point will be on the less expensive marketing. No budget is bottomless. Make one and stick to it.

*Goals: all businesses need to goals, a plan, on how much they want to sell per month. Keep in mind these goals need to be realistic pertaining to your product and the demand for it.

*Target Accounts: Who do you want to focus on selling your product to? Make lists of your target accounts and focus sales toward them. Also focus your attention on already large business that may be able to help sale your product: EBay, Amazon etc.

*Website: Find images that catch people’s eye by familiarity and draws them into viewing your site. Your design should exceed the expectations of internet users. Compare your site to other top ranking sites and make it better. Don’t be afraid to be unique. This also strengthens your businesses credibility. Websites take time and should be updated frequently.

*Time: Give your product time to sell. Just don’t sit back and think your website will sell your product on its own. Be proactive; get involved in researching new ways to improve sells and your product.

Second Step: Ways to Market

*There are many ways to market, but finding the right ones for your product may take some trial and error. Also research other companies and their marketing tools. Xango Business can show you how they have grown successfully through their marketing strategies.

-On your website include: Explain and hook your clients by engaging them in a story about your life: where you went to school and how you’ve been so successful even with hardships. Tell about the businesses history and different employees within- the important roles they play and the strengths they bring to the business to make it better for their clients.

-Ads: Place ads in local classified newspapers, radio stations, and TV stations

-Samples: Everyone loves free samples and it’s a way to let your potential buyer’s try out your product. People don’t want to buy something that they have no clue they’ll like and once they find they like it they’ll be more apt to buy it.

-Free marketing: there are different local companies willing to set out samples or business cards within their offices. Give them an incentive for helping you out: free products or even gift cards for the entire staff.

Cultivating the Product Development Cycle

Creating an effective product can be done with the right automation process. How can you cultivate a product development cycle that actually works? Whether you are running a small or large business you need to focus on finding a company with a special skill set that will be able to create effective products for your customers. Developing new products is critical to small businesses. New products allow your company to remain competitive and have an edge in your industry. Here are some things you will find when you hire the right company to assist with product development in Long Islandproduct-development-1.

Generating Ideas

A company needs to focus on coming up with the right ideas to make new products work. If you are not working with a company that can effectively brainstorm new ideas, you will find that you struggle to create something that people want. It is important to do some market research with the customers to find out what they want to see your company develop. It is also essential to check on the competition to know what they are doing, and what you can do to compete. Idea generation is critical since it will make a difference in the type of processing equipment that needs to be developed.

Screening

Once you have a handful of ideas, the next step is to start screening out the ideas. You need to know what ideas are worth pursuing and which ones are not valid to the company. With changes in technology and an ever-growing industry, it is essential to understand which ideas are worth pursuing for the future. Get rid of ideas that are not completely backed by the company, and the customers. Since you ultimately test products on the customers, you need to make sure you are putting everything through the screening process.

Concept

A concept will need to go through the phase where a company determines the potential costs, profits, and revenues that will arise with the right design. Many companies use the SWOT analysis to figure out the best strategy to use for the concept, and overall product design. Identifying the niche is critical to understanding market segmentation and how you can reach out to these customers in an effective manner.

Developing a Prototype

The design of the product will move to the phase where a product is actually made. This is an exciting time when you must be able to rely on the right company to support your designs and decisions. You need to find a company that will create a prototype based until the tests and undertaking it as a small-scale project until you are ready to create a large-scale project and move into the larger world of production.

Improving Public Relations

public_relationsThe act of public relations—in the simplest sense—is how well your company relates to its customers. Good PR is all about communicating your company’s values and interests in a way that resonates with specific audiences.

A crucial part of PR is your corporate image. It defines who you are as a business and what it is you do. It will also make you and your products easily recognizable to your clients and customers—which can set you apart from the competition. You want your company’s corporate image to be consistent, visible, and memorable.

There are several steps you can follow for creating your corporate image and solidifying your PR efforts. These simple steps will help you to identify your brand and the communication efforts that will work best for your company.

Find Out About Your Competitors

It doesn’t hurt to know what the competition is doing. Go to their websites and social media pages and check out how they present their products and services. Read through any testimonials you can find. Determine if you get a good sense of their values and ideals and pick out what you like and don’t like.

Discover Your Company’s Purpose

Before you start presenting your company to the public, you need to have a consistent idea of who you are as an organization. Review your company’s origins and the ideals that brought it into existence in the first place.

Look at your corporate documents: mission statement, value statement, business or strategic plan, etc. to get an idea of what your business is passionate about (beyond getting money from its customers) and how your way of doing things is different than your competitors.

Determine What Others Think of You

It’s important to know where you currently stand with your audience. It only takes a bit of effort to research what others currently think of your company. You can conduct surveys, perform interviews, or even hold a focus group with stakeholders to get an idea of your company’s current corporate image. Then, decide if you want to build on your current image or change it. Work with stakeholders to create a cohesive vision for the future.

Brand Your Materials to Reflect Your Identity

Once you’ve got an idea of what your company is and where you want it to go, you can begin to develop branding items like logos, color schemes, or images with graphic designers and writers. Once you’ve got your brand solidified it’s time to start making identity materials.

The type of business you have will affect which identity materials are effective for you company. Depending on your industry you may need business cards, brochures, flyers, websites, letterhead and stationary, etc. These materials can also include swag you hand out at tradeshows or industry events: pens, flash drives, key chains, etc.

Tips For The Business Traveler

chicago-business-travelStay comfortable in an Extended Stay Lubbock with all you need for this next business trip. If you take many trips, chances are that you have a routine by now. But you can always learn more to improve upon it. Here are steps to making business travel easier and less stressful.

Pack Right

Start by packing everything in the right kind of luggage. If you are checking bags for an extended stay, then weigh them first to make sure that they do not exceed the weight limits. You can stuff heavier things in the carry on if needed. And if you can, just bring carry on to cut out the step of checking and picking up luggage. This might also save you a few bucks.

Here are some tricks for limited space. Use a bag that snuggles in around others. While most passengers opt for the easy rolling bag, this is the hardest kind to fit in to the small overhead space. It does not fit under the chair, so that is the only option. And if you board later, you might have to check it anyway. So pack a case like a duffle bag that is easy to fit around others.

Eat And Sleep Right

Stay comfortable at an Extended Stay Lubbock. Instead of killing yourself in a bad hotel, choose one that reminds you a little of home. This is especially important for the frequent or longer term traveler. And then use good habits. Get enough sleep rather than partying with the guys all night. This can result in missed meetings or flights, which is embarrassing. And refrain form heavy eating, especially on the day of travel. Airplane toilets are less comfortable and you would not want to feel sick the entire trip. Eat pretty healthy and refrain from too much alcohol to stay on top of it.

Bring The Right Goods

Pack all of the right chargers, cords, and adapters for an easier trip. Otherwise you might have to go without, look for replacements in strange cities and countries, or borrow form a colleague. Check and double check that you are stocked on the right goods. Check online to see if a certain country supports your adapter.

Pack clothes that you can wear again. One or two pairs of bottoms can last all week when you choose an easily matching pair. Then pack a few shirts that fold down, and wear your shoes and neutral toned jacket into the airplane. You can save room this way and take it off while on the plane.

Extended Stay Lubbock is perfect for the weary business traveler. Spend the night in peace and the day at ease with these great tips.

What is a Logo?

custom logo design, logo design services, custom logos, best logos

What is a logo? Thelogocompany.net has some great information on what a logo is and how it can help your company.

In it’s most basic description a logo is a design utilized to represent a company and their services or products. The design is usually used on letterheads, products, their social media, webpages, and any other marketing material.

Logos are important to companies because they are often considered a company’s first impression. They’re vital to the branding of a company. Because they’re meant to be eye catching, and often logos are the first image seen by consumers. This is why it’s so important to make sure that you have a logo and that it’s designed well.

A logo should be professional, eye catching, and relevant to a business and their products or services. Think of a logo as a mini advertisement. Logos can even reach status symbols in certain companies.

If your company doesn’t already have a logo then it’s time to get one. They’re vital for a company’s marketing and personality. Get the right logo for your company today.

Adding a Gym to your Small Business

business gymThere are more and more people who are getting conscious not only about their appearance, but their overall health as well. Thus, a gym in the house, school, or at work still retains its importance. No matter where they are, people would always want to keep fit and if there’s a motivating factor, then the better.

Setting up a gym business is a good idea because you can with good marketing skills, convince people to take charge of their health, and thus have them sign up for membership, in order to train with you. Your aim should be to make your customers feel content with the services provided at your gym, because once you do this, it’s easier to ensure their loyalty. Also, many people are ready to spend in order to ensure their fitness, and through your gym business, you can get to tap into this need.

After thorough exercising -with all the sweating considered-one of the things a client will require most at that time is a nice, warm(or cold!) shower. Therefore you can be creative and put up a nice shower place, so that your clients do not have to rush back home to freshen up. Showers if well maintained and kept neat, will enable your clients to leave feeling rejuvenated, therefore even make them more loyal members.

When there is a gym shower available, it will mean less time will be spent by your clients running across town to their homes to take showers. It will provide them with a more convenient atmosphere, especially when it has proper plumbing installed, besides being retained in a neat state.

To ensure that the showers are kept in clean and germ free state, be sure to:

  • Get the plumbing done correctly to ensure proper drainage, so that no pools of water collect on the floor. You want your clients assured of the cleanliness of the place, even as much as it is public. Plumbers in Shreveport will be able to help you with all of your plumbing needs.
  • Ensure the plumbing in the shower stays in order. This does not only include the inlets, but also the outlets. Have the drainage system regularly checked. You can have a company help you get this done at reasonable costs.
  • Get the drainages cleaned so that the shower areas remain smelling fresh, and also stay germ free.
  • Clean the place with disinfectant, to limit the chances for buildup of bacteria and mould.

Just like any other business, a gym business is about attracting and retaining customers. Once you get people signed up, you must devise ways to keep them coming and not go for other options. The bottom is to not only have it installed with proper plumbing, but also keep it orderly and clean.

User SMB Resource Review: GoMo Meter

GoMo helps SMB's get their site ready for the mobile experience.Millions more people are using mobile devices to get online every day. Does your business have a mobile-friendly site? If not—or if you’re not sure—GoMo Meter can help you get your mobile site done right.

Why the GoMo Meter is great: I wanted to submit this great tool that I learned that is free to all users who are interested in mobile optimizing their website. You can type in your current website URL and test how it would look on a phone- the tool also gives great feedback on what you can do to make the experience better. It also connects you with vendors who can help!

 

This was a Small and Medium Business resource submitted by Alana Hall.