Join the Hunt for a New Dell Laptop

Dell LaptopDell has announced an exciting opportunity to win a brand new XPS 15z laptop with their Treasure Hunt Contest. One lucky winner will receive an XPS 15z laptop computer and ten others will win a $499 Dell gift certificate good toward any Dell purchase of $500 or more.

To win the laptop, simply be the first one to find the right landing page on Dell.com and then Tweet or blog the location. All others who Tweet, blog, or publicly share the correct location on Google+ will be entered into a sweepstakes to win one of ten coupons worth $499 from Dell.

You can also enter the sweepstakes for the gift certificates by sharing the news about the Treasure Hunt itself on your Twitter account, public Google+ profile, or blog.

The first clue for the laptop can be found right now on Dell’s laptop page. There will be seven clues in all.

Happy treasure hunting!

User SMB Resource Review: GoMo Meter

GoMo helps SMB's get their site ready for the mobile experience.Millions more people are using mobile devices to get online every day. Does your business have a mobile-friendly site? If not—or if you’re not sure—GoMo Meter can help you get your mobile site done right.

Why the GoMo Meter is great: I wanted to submit this great tool that I learned that is free to all users who are interested in mobile optimizing their website. You can type in your current website URL and test how it would look on a phone- the tool also gives great feedback on what you can do to make the experience better. It also connects you with vendors who can help!

 

This was a Small and Medium Business resource submitted by Alana Hall. 

Small Business Legal: Get It in Writing

The following is a guest post by Gary Lightman, an attorney at law in Pennsylvania that works with small businesses. 

Legal Tip for SMB-Get it in WritingPicture this: a business world in which all parties always meet their obligations—customers always pay on time, your product always functions exactly as it should, people remember every verbal agreement word-for-word, and no one ever has a difference of opinion when it comes to the status of a job. If this sounds like pure fantasy, it is—in the real business world, customers don’t always pay on time, your product may break down occasionally, people forget about verbal agreements, and people do have differences of opinion. With this swirl of confusion around you, how can you possibly expect your small business to get off the ground? How can you protect yourself from unforeseen issues that threaten to undermine the success of your start-up? In this case, your knight in shining armor is documentation, and lots of it.

The documents you keep as a business owner are your legal safety net. They constitute demonstrable proof that events actually happened, that services were actually performed, and that all parties willingly entered into the exchange. The spirit is willing but the flesh is weak—and despite your best efforts, you won’t be able to remember clearly every factual detail of every interaction you’ve ever had with a customer. Not that it would have a legal bearing, anyway; the laws of the land require documents, and if a disagreement ever arises between you and one of your clients, you won’t have much of a leg to stand on if you don’t have any proof.

Some of the most important items that you as a small business owner should be documenting along the way are leases, rental agreements, storage agreements, purchase orders and invoices, contracts for services, return policies, and store policies. As you’re creating these documents (or paying someone else to do it for you), you can’t draft each policy with the expectation that everything in your business will always go smoothly. You’ve got to think about every contingency—every random or unforeseen circumstance that could potentially land you in legal trouble. Think about equipment failures, natural disasters, human errors, and other factors outside of your control that could have an adverse effect on the customer’s experience. Make sure that all your bases are covered, and then put it in writing. By requiring your customers to agree to the terms you’ve set forth, you’re protecting yourself in the event that something should go wrong down the road. If a customer isn’t willing to agree to the terms, they’re perfectly welcome to walk away—which is just fine. It’s better to lose out on one sale now rather than get into a messy legal dispute later, especially if the dispute arose because you didn’t think everything through.

So while getting into the habit of keeping good records can be a bit of a hassle up front, you’ll be ever-so-grateful you did in the event that something goes wrong—and it will.

Shark Tank–Free Advice From Some Brilliant Investors

Business tips from shark tank by ABCI’ve recently started watching Shark Tank, a show on ABC on Friday nights. It’s a show where small business owners present their business in front of some pretty big names, including Mark Cuban (owner of the Dallas Mavericks and billionaire), Daymond John (fashion and branding expert, and founder of clothing company FUBU), and Kevin O’Leary (former president of The Learning Company).  The business owners range anywhere from having an idea and no product/business to those who have successful businesses but are looking to take it to the next step with some help from the Sharks. The owners present their business, and then make an offer to the Sharks, usually a percentage of the company in return for cash. The Sharks use their own money to invest if they choose, so the decisions are based on their personal belief in the product, idea, and/or business owner.

What started as a fun show, turned into some free business advice. The Sharks will analyze the offer, and then accept, counter with another offer, or decline to make an offer–and in the process they offer some good general advice to the business owners. Every small business owner could learn a few things from a group of highly successful business men and women.  Whether you watch for the entertainment or to pick out some great business tips it’s been a fun and helpful show to watch. It’s a great Friday evening show for those that like to stay in.

And for now, you can check out a few business tips from the Sharks here.

Keeping the Office Fun With Holiday Parties

Office parties are a great way to increase unity and productivity at work.In an office setting it is important to balance the relationships and try and keep things positive.  In a single workplace the employees come from all walks of life and their different ages, cultures, and backgrounds will influence who they are.  These differences and sometimes cause awkwardness or contention among employees.  A negative work environment will have a bad impact on the workplace, so working on building unity is essential.  A great way to build unity is through holding holiday parties at the office.

There are so many holidays throughout the year that it is easy to pick a few dispersed about equal distances apart and create holiday traditions.  Some obvious holidays are Halloween, Christmas, Easter, the 4th of July.  Other holidays that could be used are Valentine’s day, St. Patrick’s Day, Memorial Day, Labor Day, and Thanksgiving.  You could even pick more holidays or other events like birthdays to celebrate, and simply institute a small tradition for some of the in-between ones and bigger traditions for other holidays. Remember that there is a nice balance between increasing productivity and wasting time when dealing with office parties, so you need to have parties often enough to keep spirits high and employees engaged, but not too often where you are losing valuable work time and employees are less productive.

Christmas is the most obvious and most often celebrated holiday at work.  You can do many things including decorating with Christmas lights – white lights can be especially calming for employees.  Some other ideas are holding a Christmas party in which you can have karaoke, an appearance by Santa Clause, a white elephant gift exchange, and some nice snacks.  If you have a bigger budget in your company you could have dinner and door prizes for your employees.

Halloween is another fun holiday that many companies overlook.  It is good for the adults to get out of their element and dress up for fun events.  Some adult Halloween costume ideas include movie themed characters (such a Davy Jones from the Pirates movies), cartoon characters (such as Homer Simpson), presidents, etc.  Halloween parties can really get the employees laughing and enjoying each others company.

The 4th of July is a great time to have a party outside of the office.  Hold a pool party, a barbeque, etc.  Get your employees outside, eating, and participating in some fun activities.  Frisbee, obstacle courses, etc. are great ideas for getting your employees enjoying their time together.  You can also easily invite family members to events like this.

Some fun holidays are Valentines Day and St Patrick’s Day.  You can decorate silly little brown paper bags and deliver valentines to The Office Christmas Partyeach other.  You and offer cookies or cupcakes to your employees at a little lunch break type appreciation party.  St. Patrick’s Day would be a fun holiday in which to get everyone wearing green.  Offer 4 leaf clover buttons/pins so that no one gets pinched.  Offer a pot of gold in the break room (popcorn, chocolate wrapped in gold foil, etc.).

Get creative and get your employees excited about the holidays and feeling appreciated.  When you employees feel appreciated and have their spirits lifted they are going to perform better and have a higher quality of work.  They try harder to get to work on time and show you that they can be responsible.  A happy work environment is a great one.

To Suite or Not To Suite?

Software for SMBThere is definitely a flood options when it comes to selecting the right technology for your company.  Larger entities enjoy the big budgets, IT support, and a long history, of leaning towards a software ‘suite’ – meaning one monster technology vendor that has software with modules that will do everything a large company needs, and it will brush your teeth and shine your shoes.
A suite may include all of the following software modules and more: accounting, payroll, performance, learning management, benefits, human resource software, onboarding, applicant tracking, surveys, CRM, etc.  However, the reality for small and medium business is that they only need some of what the suite provides. The premium cost of the suite can’t be financially justified, and would be like buying a huge dump truck just to move a few boxes.  Granted, there are smaller firms that require a PeopleSoft-like system…but not many!
To avoid the dump truck, first nail down your specific needs and back that list up with detailed use cases within your firm’s current practices.  This helps you define what problem you have to solve, and answers why.  As you go through this process, you’ll likely find a few wants and nice to haves.  Definitely keep track of those, but don’t lose focus of your true needs.  Prioritize your needs, then start looking for the right vendor or vendors that can take care of you. The ERP solutions, ie ‘Suites’, will do way more than you find is needed – and you’ll deal with high prices, slow implementation, and difficult user interfaces.  If you are an SMB and go that direction….good luck!
The ‘best of breed’ model is the other option for small and medium business.  Maybe you only need payroll and some human resources software? Or maybe you only need applicant tracking and benefits? Have a leave tracking or employee data management need? Most small and medium businesses only need a few solutions….and even if all the modules are needed, there is an ever-growing number of ‘best of breed’ technology vendors that can combine to take care of you. These vendors are taking advantage of new technologies to integrate seamlessly, and create amazing user experiences that were previously unavailable.
Large ERP suites maintaining multiple modules for different business systems will never achieve the depth and quality user experience achieved by a best of breed vendor whose 100% focus is that one specific module.  You’ll find a wide range of specific vendors within each business area, and the best will be those with API’s to integrate with your other vendors.  So, determine your needs, back it up with a use case, then jump on your favorite SE to find the vendor with the magic to make your company better.

Making Money at Home

Ways to make money at home/onlineWith the economy in such a downward spiral for so long many people have been looking for ways to make money from home.  Whether they want to stay with their children, avoid the cost of daycare, need a little extra money each month, or are trying to just make ANY amount of money while searching for another job there are plenty of opportunities at home.

While staying at home, some common ways are to make money with online surveys, through multi level marketing (MLM) companies, focus groups, mystery shopping, content writing, EBay sales, Etsy sales, etc.  The list can go on forever and ever.  There is really no end to the types of work you can do from home.  The key is to pick something that fits your personality and work style.

There are thousands of MLM companies in the market.  These companies promote at least one product and then sign people up as members to purchase it.  They get members to buy and consultants to build the business.  They keep adding people underneath them.  Generally there is a requirement that a certain amount of money be spent each month in order for the consultant to make money off of any sales or people that they sign up.  Compensation plans are different with each company and some companies are fraudulent, so each company must be researched.  On the other hand there are many companies that are really well respected, but get a bad name, because people make bad investments into them.  Network marketing is not easy for everyone, but some people really have a gift for it.

Paid surveys are a really easy way to make money from home.  When you find a legitimate company to work for you can build up a good resume through each survey that you do.  Every time you do a survey you’ll build your resume and get more and more opportunities to take then.  Once you do this you start to get higher paying options as well.

Along the same lines of paid surveys comes different types of surveys – these include focus groups and mystery shopping.  With mystery shopping you get paid to go purchase a product or service and ask specific questions of the employees, which are lined out for you.  You then return home and fill out a survey about your experience.  Whether you want to do this for a permanent job or not mystery shopping is a great way to get certain items free or extremely discounted – such as eyeglasses.  Focus groups pay more and you are able to go sit with a group of people and discuss a specific topic, product, or brand for a couple of hours and then you get paid.

If you are a decent writer with good grammatical skills you can do content writing.  You write articles for companies who in turn help other companies to get more hits on their websites through internet search engines.  This is called search engine optimization.  As with other at home work options you have good and bad eggs.  Some companies will send you assignments for good, ethical companies, while others will send you assignments for unethical companies that have a bad relationship with the BBB.

EBay and Etsy are great websites that you can sell used goods or homemade items on.  Customers can rate you and build your clientele respect through good ratings.  Often people will go garage sale shopping and sell items through either of these sites or their local Craigslist or Classified sections of their newspapers.

With all of the many ways to make money from home you should be able to accomplish one or several of these.  Whatever your reasons for needing extra money you will definitely be able to earn some through one or more of these venues.

Small Business and Marketing [Infographic]

Most small business owners know that the internet is the future of their marketing efforts. That doesn’t mean that they’re all internet marketers or even marketers. Small business owners often start their business based on a particular skill, passion, or expertise that fills a need. That means that many of them are still left wondering how to leverage the power of social media and online marketing to get ahead.

Check out this infographic by SEO.com Small Business to get some quick facts and stats on the topic:

Small Business and Marketing - Infographic

3 Tips to Make a Home-based Business Work for You

Starting a home-based business is not for everyone, but if you can make it work for you it can be very rewarding.  Whether you’re looking to earn extra income on the side of your day job or start working full-time from home, there are some things you should keep in mind to help you succeed.

First, set a daily schedule and stick to it! 

When you work from home, you won’t have anyone to look over your shoulder and make sure you’re getting things done.  By establishing a schedule and daily and weekly goals, you can make the progress you need, while enjoying the flexibility of your home office.

Second, set up a dedicated work space.

It’s tough to stay focused when you’re sitting on the couch in the family room or setup at the kitchen table.  If you can have a dedicated office, that would be ideal, but if you don’t have enough rooms in the house, just setup a specific corner of the house with a desk that you can keep all your business affairs in order.

Third, stay on top of your financials. 

There are tax implications when you go into business for yourself.  Consult a tax specialist for details, but keep an eye out for estimated tax payments to avoid a big tax bill at the end of the year.  Keep track of your expenses that may be deductible to the business as well to maximize your write-offs.

You can get some additional ideas from the National Association for the Self-Employed.

Developing Brand Identity As a Small Business

Brand identity is the most vital organ a company depends on.  It lies at its innermost core, yet it should be the most easily accessible and recognizable feature of a brand.  Essentially, brand identity is the heart worn on the sleeve of a company.  It is the job of the company to develop and present your brand uniquely and effectively not only to the general public but also to your employees.  Granted this can pose many challenges, as there are many factors that go into creating a strong brand identity.  Image, time, and effect and three ways in which you can evaluate the effectiveness of your branding endeavors.

First, let us consider the brand image.  Be careful not to confuse identity with image, as people often do, for they represent opposite sides of a brand.  Identity is easy enough to define.  It is essentially what a company or brand thinks of themselves.  It is the internal representation of a brand.  Conversely, the brand image is what the consumer ultimately makes of a brand.  If a brand does not effectively and accurately define itself externally, then the image and identity become two very different definitions of a company.

It is a positive, strong brand identity that bridges the gap between the two and makes the brand image and identity one in the same.  For example, when you think of words that describe Levi’s, you will most likely come up with adjectives like jeans, quality, affordable, and American.  The Levi Strauss Jean Company has built a strong brand identity as a leading quality and fashionable provider of jeans.  This gives Levi’s an edge in their competitive and over-saturated market, as the consumer thinks what Levi’s intends them to about their product.  By consistently and effectively branding their company, the image and identity of Levi’s have become synonymous terms.

Another factor to consider when evaluating a brand is time.  Time can be a tricky component to deal with as brands that have not effectively communicated their true identity in the past have a much more difficult time in changing their brand image and consumer perception.  When a brand allows itself to be misunderstood by the consumer for too long it is natural to assume that the brand will suffer.  Like they say, first impressions take a few seconds to make, but they take years to change.

Conversely, time can positively reflect a brand as well.  Time is a trusted entity and consumers recognize that.  If a brand has maintained a positive image and continued to execute extraordinary branding techniques by correctly educating consumers on their identity, then time will prove to be a helpful commodity in assessing a brand.

By assessing a brand’s image over time, you are ultimately led to the effect.  Whether you are launching an advertising campaign to promote a new brand, re-branding a company that as fallen by the way side, or reinforcing a tried and true brand, or using a creative agency to enhance your image, it is important to assess your progress.  Have perceptions changed?  Are people excited to learn about this brand? Was this an effective campaign?  Answering these questions is important in the quest for positive brand identity.  But most importantly, you must never forget the consumer.  When all is said and done, it is their opinion of a brand that holds the most merit.

This article is a guest post by Tyler Hansen who writes for www.trafficado.com, a web marketing and design agency.